It all started with a pair of jeans. This season I bought myself a new pair of high-waist, wide-leg, exposed button denim trousers that enthusiastically nod to the 1970s. They fit me perfectly in the hips, bum, and thighs (my initial trifecta for trouser shopping), so within seconds I ripped off the tags, discovering that they are far more than a new pair of jeans – but my first ever eco-friendly fashion item, made from sustainably dyed organic cotton from a leading sustainable factory. * Awesome, I thought. But was I woke? Nope, not at all. So I decided to do some research. What’s the deal with eco-friendly fashion anyway?
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